A ‘proper goodbye’ matters: one in five regret choosing an unattended cremation for a loved one

Dying Matters: why it is good to talk about all funeral options

New research has highlighted the important role funerals can play in helping people process loss, find closure and celebrate the lives of those they love. Almost a fifth of people, 18%, who organised an online direct cremation for a loved one now say they regret doing so.

The findings, released ahead of Dying Matters Week, which takes place from 04/05/2026 to 10/05/2026, show that while online direct cremations have grown in popularity as a lower-cost option, they may not always meet the emotional needs of bereaved families and friends.

According to the research, one in five people, 20%, said the experience left them or others with unresolved grief, emotional gaps or a sense that something was missing. A quarter, 25%, also said attending a funeral plays a critical psychological role in beginning the grieving process.

Dying Matters Week encourages people to have more open conversations about death, grief and planning ahead. These findings are a reminder that discussing funeral wishes early can help families understand all the options available, from direct cremation to a more traditional funeral, and make choices that consider both practical costs and the emotional needs of those left behind.

What is direct cremation?

Direct cremation is when the person who has died is cremated without a funeral service or mourners in attendance, with the ashes returned to the family afterwards. Many online providers do not allow families to view the person who has died, and the deceased may not be prepared or dressed in the same way they would be before a traditional funeral.

While direct cremation is often chosen with good intentions, such as reducing the financial burden on loved ones, it can carry unintended emotional consequences for bereaved family and friends. Typically costing around £1,600, it may seem like a practical choice, but it may not always provide the sense of closure many people need.

According to a report by the National Society of Allied and Independent Funeral Directors, SAIF, the emotional impact can be long-lasting. One in five people, 20%, said the experience left them or others with unresolved grief, emotional gaps or a lingering sense that something was missing. A similar proportion, 21%, have since told their own families they do not want an online direct cremation when they die.

The findings also show that 21% regret not discussing their loved one’s funeral wishes while they were alive, highlighting the importance of having these conversations early. Funerals can play an important psychological role, with one in four people, 25%, agreeing that attending a funeral is an important first step in the grieving process, offering structure, ritual and the chance to say goodbye.

During Dying Matters Week, people across the UK are being encouraged to talk openly about their wishes and to consider not only the financial side of end-of-life planning, but also the emotional impact on those left behind.

Advice from the experts

Experts say that while cost and convenience are important considerations, families should also think carefully about the emotional impact of the choices they make after someone dies. Professor Kate Woodthorpe, an end of life specialist with 20 years’ experience, explains that questions around funeral decisions, transparency and the role of funeral directors are becoming increasingly important.

The research found that more than a quarter of people, 27%, would have valued more guidance, reassurance and structure when making arrangements during the early stages of grief. Almost a third, 32%, also said they were more likely to process their grief after attending an in-person funeral, highlighting the importance of speaking to a local, independent funeral director before making a decision.  A funeral can offer families a meaningful moment to come together, remember, reflect and say goodbye.

As Terry Tennens, Chief Executive of SAIF, explains, open conversations about funeral wishes can help ensure that decisions reflect not only financial considerations, but also the emotional needs of those left behind. Real-life experiences from bereaved families echo this message, with many stressing how important it is to have the opportunity for a personal goodbye. In an age where so much happens online, death still needs to be handled with care, compassion and human connection. This Dying Matters Week, families are being encouraged to talk openly about funeral wishes with loved ones, helping to avoid uncertainty, distress and future regret.

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