News Jul 13, 2026
News: Memory Giving: A Meaningful Way to Donate in Memory of a Loved One | AB Walker
At AB Walker, every family we care for is offered a complimentary Memory Giving funeral tribute page as part of our service.
Memory Giving: Kindness That Carries On
A Memory Giving tribute page is a thoughtful way to celebrate the life of someone special while supporting the charities and good causes that mattered most to them. More than simply collecting donations, it creates a lasting online space where family and friends can share memories, leave messages of support and make secure donations in their loved one’s memory.
Whether family and friends are nearby or living further afield, everyone can come together to remember, reflect and honour a life well lived. Each act of kindness helps continue a loved one’s legacy, supporting causes close to their heart while bringing comfort to those they leave behind.
As part of every funeral arranged by AB Walker, we are pleased to offer this service free of charge, making it easy for families to create a meaningful tribute that can continue long after the funeral has taken place.
Memory Giving: A Thoughtful Way to Give in Memory of a Loved One
When someone dies, many families and friends want to honour their life in a meaningful and lasting way. For some, this means flowers. For others, it means making a donation to a charity, hospice, church, community group or cause that mattered deeply to the person who has died.
This is known as memory giving, in memory giving or funeral donation giving. It allows family and friends to come together in remembrance while supporting something positive in their loved one’s name.
At AB Walker, we have supported families through bereavement for nearly 200 years. We understand how important it is that every act of giving is handled with care, dignity and transparency. That is why Memory Giving was created: a secure, compassionate and modern way to collect donations in memory of someone special.
What Is Memory Giving? A Funeral tribute Page
Memory Giving is a way of making donations in memory of someone who has died. Instead of, or alongside, funeral flowers, families may ask for donations to a chosen charity or organisation.
These donations can be made online through a personal giving page. Friends and family can donate securely, leave a message of condolence and see the collection grow in real time.
A Memory Giving page may support:
A hospice or hospital charity.
A medical research charity.
A church, chapel or faith organisation.
An animal charity.
A local community group.
A sports club, school, charity or cause close to the person’s heart.
You can search for an existing donation page or create a new one through Memory Giving.
Why Was Memory Giving Created?
For many years, funeral donations were often collected by cash or cheque. Although this was always done with good intentions, it could place extra pressure on families and funeral directors at an already difficult time.
Manual collections could also involve delays, administration, banking, record keeping and the risk of errors. Memory Giving was developed to offer a safer, simpler and more efficient alternative.
It allows donations to be made online in one secure place, helping families feel confident that the money will reach the chosen charity properly and promptly.
How Does Memory Giving Work?
Each family can have an individual online giving page created in memory of their loved one. This page can include a photograph, a personal message and details of the chosen charity or charities.
Friends, relatives, colleagues and neighbours can then:
Make a donation online.
Leave a message of condolence.
Add Gift Aid where eligible.
Share the page with others.
Return to the page after the funeral if they wish to donate later.
Memory Giving is designed to be simple and respectful. It gives people an easy way to support the family’s chosen cause, whether or not they are able to attend the funeral in person.
You can learn more directly from Memory Giving.
Memory Giving and Gift Aid
One of the important benefits of online in memory donations is the ability to collect Gift Aid where eligible.
Gift Aid allows charities to claim an additional 25p for every £1 donated by eligible UK taxpayers. This means a £20 donation could become £25 for the charity, at no extra cost to the donor.
This can make a real difference, particularly for smaller charities, churches and community groups that may not have the administrative resources of larger national organisations.
Memory Giving helps make this process easier by supporting Gift Aid recovery and passing donations directly to the chosen charity.
The Memory Giving Promise
Trust matters when people are donating in memory of someone they love. Families need to know that donations are handled properly, respectfully and transparently.
The Memory Giving Our Promise page explains the commitment made to donors, charities and funeral directors. This includes making the process simple, respectful and efficient, delivering donations directly to the charity’s bank and enhancing gifts through Gift Aid where possible. It also states that donor details are not passed to charities or third parties for marketing purposes.
For charities, Memory Giving promises no registration charge, direct payment into the chosen account, support with Gift Aid and a GDPR-compliant approach to sharing family contact details for the purpose of thanks.
For funeral directors, Memory Giving promises a service that reflects high standards of care, with sensitivity, accuracy and efficiency maintained throughout.
You can read the full commitment here: Memory Giving: Our Promise.
Supporting Small and Local Charities
One of the strengths of Memory Giving is that it can support small and local charities, as well as larger national organisations.
Many people want donations to go to a cause that had a personal connection to their loved one. This might be a local hospice, village church, community group, sports club or specialist charity.
For smaller organisations, online giving and Gift Aid processing can be especially valuable. It helps them receive donations efficiently, without creating extra administration at a time when families also need simplicity and reassurance.
Memory Giving and Funeral Directors
Memory Giving was designed by funeral directors, for funeral directors. It understands the sensitivity of funeral collections and the importance of making the process straightforward for families.
For funeral professionals, Memory Giving offers:
Clear reporting.
Prompt payment to charities.
Automatic Gift Aid processing.
No monthly platform fee.
No registration or membership fee.
A transparent administration fee.
A secure and professional online donation service.
This allows funeral directors to offer families a modern donation option without adding unnecessary complexity.
Memory Giving and Tribute Pages: What Is the Difference?
Some families may be familiar with online tribute pages, which often include photographs, videos, candles, memories and longer-term fundraising.
Memory Giving is slightly different. It is purpose-built for funeral collections and in memory donations around the time of a funeral. It focuses on making donation giving simple, calm and uncluttered.
For families who want a straightforward way to collect donations in memory of someone, Memory Giving offers a clear and compassionate solution.
How AB Walker Can Help with Memory Giving
At AB Walker, we understand that arranging a funeral involves many emotional and practical decisions. Memory giving is one of those choices that can bring comfort, purpose and a sense of lasting connection.
Our team can help you:
Discuss whether donations instead of flowers feel right.
Choose a charity or cause.
Arrange wording for the funeral notice.
Set up or guide people to an online donation page.
Explain how Gift Aid works.
Help family and friends understand how to donate.
Include memory giving as part of a personal and meaningful funeral.
We are here to make the process feel clear and manageable, whether you are arranging a funeral now or thinking ahead.
You can visit Memory Giving to search for a donation page, create a page or learn more about how the service works. You can also read the Memory Giving Our Promise for reassurance about how donations, donor details and charity payments are handled.
A Modern Approach Rooted in Traditional Values
Memory giving brings together compassion, community and modern technology. It gives people a simple way to honour someone’s life while supporting a cause that mattered to them.
For families, it can bring comfort. For charities, it can provide valuable support. For friends and relatives, it offers a meaningful way to show love when words may feel difficult.
At AB Walker, we believe that every farewell should reflect the person who has died. Memory Giving helps families create a lasting tribute that is handled with dignity, transparency and care.
To learn more, visit Memory Giving.
Frequently Asked Questions About Memory Giving
What is Memory Giving?
Memory Giving is a way to make donations online in memory of someone who has died. Donations are usually made to a charity, church, hospice, community group or cause chosen by the family.
How do I donate through Memory Giving?
You can visit Memory Giving and search for the donation page connected to the person you wish to remember.
Can Memory Giving be used instead of funeral flowers?
Yes. Many families choose to ask for donations instead of flowers. Others choose to have both flowers and donations. It depends entirely on the wishes of the family.
Does Memory Giving support Gift Aid?
Yes. Where donors are eligible, Gift Aid can be added so the charity receives more at no extra cost to the donor.
Can small local charities receive donations through Memory Giving?
Yes. Memory Giving can support registered charities, churches, community groups and other eligible causes, including smaller local organisations.
Are donor details shared for marketing?
Memory Giving’s promise to donors states that donor details are not passed to charities or third parties for marketing purposes. You can read more on the Memory Giving Our Promise page.
How long does a Memory Giving page stay open?
Memory Giving pages usually remain live for a period after the funeral, giving people time to donate and leave messages. Pages can often be extended if needed.
Can AB Walker help us arrange memory giving?
Yes. AB Walker can talk you through the options, help with funeral notice wording and guide you on how Memory Giving can support your family’s wishes.
You can contact us 24/7
Email or call us with your questions, queries and requirements. For urgent assistance, call us on 0118 957 3650 24 hours a day, seven days a week.